The media fair/Springfield community convening had over 70 people in attendance. The local
Association of Fundraising Professionals did a great job of pulling together the event...and the attached document which lists information about the media outlets in the Springfield area and what kind of information they would like from nonprofits.
At the event, each media source spent a few minutes giving their input on how to best position your organization to them. There are so VERY CLEAR themes that I thought would be helpful to share. These include:
* Send information as far in advance as possible BUT follow-up with a call at least a day prior to remind them of event.
* Find ways to make your work a win-win for the media. Think about how your work affects or would be of interest to their target demographic. Be strategic about your pitch for partnership. Make it easy for them to work with you.
* Anytime you can include a great video/visual with your press release or story, do it! Most outlets are looking for this.
* Build relationships/rapport with the media...make an appointment to get to know them. Make the ask...and always say THANK YOU.
* Take time on your press release. If it is well written and researched, it is much more likely to be published.
* Most radio stations want you to come in and record PSAs.
* SELL THE STORY...get people excited about your work.
I would love to hear other member's advice on working with the media...or who your local media folks are that you have found helpful to work with. Thanks!
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